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    AWS launches $100m program to boost generative AI

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    Amazon Web Services (AWS) is excited to announce the launch of the AWS Generative AI Innovation Center, an exclusive program aimed at assisting customers in building and implementing generative AI solutions successfully.

    With a significant investment of US$100 million, AWS is committed to connecting customers worldwide with AWS AI and machine learning (ML) experts. This collaborative effort aims to support customers in envisioning, designing, and launching new generative AI products, services, and processes.

    This announcement from AWS is the latest addition to a series of investments made by leading tech companies in the field of AI. Google Cloud and IBM have recently unveiled their plans to accelerate customers’ AI journeys, while Accenture announced a substantial US$3 billion investment over three years in its Data & AI practice.

    The Generative AI Innovation Center represents the next step in AWS’s 25-year history of investing in AI technologies. It is a vital part of AWS’s overarching strategy to bring generative AI to customers and partners worldwide.

    Matt Garman, Senior Vice President of Sales, Marketing, and Global Services at AWS, highlighted the company’s extensive AI experience and the fact that over 100,000 customers have already utilized AWS AI and ML services to tackle their most significant challenges and opportunities. Garman stated, “Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI. The Generative AI Innovation Center is part of our goal to help every organization leverage AI by providing flexible and cost-effective generative AI services for the enterprise, alongside our team of generative AI experts to take advantage of all this new technology has to offer.”

    The AWS Generative AI Innovation Center comprises a team of strategists, data scientists, engineers, and solutions architects who will work closely with customers throughout the process of building tailored solutions that harness the power of generative AI. For instance, healthcare and life sciences companies can explore ways to expedite drug research and discovery, manufacturers can revolutionize industrial design and processes, and financial services companies can develop personalized information and advice for their customers.

    Highspot, a leading sales-enablement platform focused on boosting sales team productivity, is one of the many companies benefiting from AWS’s generative AI expertise. Kurt Berglund, Vice President of Science at Highspot, expressed his excitement, stating, “The potential generative AI brings is huge, and at Highspot, we’re leveraging it to transform sales enablement and continue leveling up the value we give our customers. The AWS Generative AI Innovation Center is providing us with novel solutions and creative guidance for some of the most complex challenges and opportunities involved in bringing generative AI workloads to life at scale.”

    AWS is dedicated to helping customers unlock the full potential of generative AI. Through the Generative AI Innovation Center, AWS aims to empower organizations in various industries to maximize the impact of generative AI, creating value for their customers, employees, and overall business performance.

    With this exciting initiative, AWS reaffirms its commitment to driving innovation, delivering cutting-edge AI solutions, and fostering collaborative partnerships with customers and industry leaders globally.

    Read more: Microsoft launches generative AI skill training course for free

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